American Family Insurance


American Family Insurance is a Fortune 500 insurance company dedicated to innovation. As the first Product Owner on DreamKeep rewards, I coached Agile methodologies and delivered our project under budget, ahead of time, and with additional features. As Design Lead in Corporate Innovation, I oversaw 4 different projects, vetted potential partners, and assisted with due diligence.

Lessons Learned

  • There's a lot of potential in the Corporate Innovation world; don't let the big company name scare you. There are opportunities they can capitalize on that venture-backed startups can't even touch.
  • That being said, there are still many difficulties in being in this type of environment. Notably, around process, tool selection, and overall velocity/agility.
  • It's worth your while to do your homework when selecting vendors. Don't just take the most well-known or highly reputed option. I wrote a blog post with more details about our experience(s).

Unfortunately, due to NDA, I'm not allowed to publicly share details about this experience. I'd be happy to talk about this more offline.

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