Candorem


Candorem is an award-winning strategic user-centered web & marketing design agency located between Madison and Milwaukee, Wisconsin.

Lessons Learned

  • You can learn a ton while on lunch break by asking the right questions/giving the right instructions and sending it off for remote unmoderated testing.
  • A properly orchestrated user-centered/iterative design process can provide value for many projects, including marketing websites.
  • Although it was early in my career and the mentorship was useful, I much prefer full-blown applications to these types of eCommerce/marketing/brochure sites that Candorem is known for.

About

Since Candorem’s inception in 2010, they’ve had the privilege of providing strategic marketing solutions for a wide range of organizations including American Family Insurance, Better Business Bureau of Wisconsin, Verlo Mattress, Process Retail Group, and Henry Vilas Zoo among others. Located in Lake Mills, WI (between Madison and Milwaukee), Candorem has won several awards in recent years, including a project I assisted research and design for, Transform Milwaukee.

Responsibilities

My work with Candorem spanned Usability Research and Survey Design (using UserTesting.com) through to Information Architecture and Wireframes. My role was simply to be overflow when Josh, the Founder and Lead Designer, was too busy running the business. Josh is a great mentor, though, and always involved me in strategic and planning discussions.

Images

Transform Milwaukee

Transform Milwaukee
Transform Milwaukee
Transform Milwaukee
Transform Milwaukee
Transform Milwaukee
Transform Milwaukee
Transform Milwaukee

Duck Creek

Duck Creek
Duck Creek
Duck Creek
Duck Creek

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