SoulCycle revolutionized the indoor cycling experience, and in 2014, reached out to Prolific Interactive to help imagine and actualize an iOS app to match and build upon that experience. I joined Prolific in 2018 and inherited the role of UX Researcher on this project, which gave me the opportunity to own research for the entire (Digital) Product team. On top of supporting several work streams, I supported product strategy, developed a research practice, and educated Soul's stakeholders, ultimately guiding their transition to hire their first in-house Researcher in 2019.

Lessons Learned

  • Championing Research in an organization where it's fairly new can be an uphill battle, but it can also reap dividends.
  • You need to make sure to meet them where they are: prove the value through small wins, show the potential through higher-level presentations. Hallway/Guerilla UX Research will be one of your most compelling tools here.
  • Always be aware of what the highest impact research may be and fight for that. For SoulCycle, that's focusing on the studio experince instead of the digital.

Unfortunately, due to NDA, I'm not allowed to publicly share details about this experience. I'd be happy to talk about this more offline.

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