Zebradog is an environmental graphic design firm located in Madison, WI who specializes in creating immersive, branded experiences for their clients. Zebradog’s multidisciplinary team of architects, graphic designers, and software developers blend the physical and digital realms, creating novel digital applications of technology for interactive multimedia and website design.
The other branch of Zebradog’s Digital Team built beautiful, well-structured, and highly usable websites for clients. Built mainly on Drupal, ZD’s sites traditionally had not been responsive or mobile-friendly, which is another point I stressed while working with ZD. Mid-State Technical College serves as an example of the first mobile-first design project Zebradog completed.
One of my proudest achievements during my time with Zebradog was the ability to migrate the company from what had essentially been a waterfall process (customer –> project manager –> designers –> developers –> customer) to an agile process for digital projects. In the new process, the PM gathered requirements from the customer and came back to the core team (which consisted of the project’s Lead Developer, Lead Designer, and myself), where we would collaboratively translate the requirements into proto-user stories (I was too young/inexperienced to call them that) and sketch out wireframes.
The wireframes were cleaned up and presented back to the customer to make sure we were in line with their expectations before we spent any time on development or visual design. Any iterations needed were made to wireframes until we found consensus, which is when the development and design teams could begin working in parallel. Oftentimes this would free them up to begin laying groundwork that would be needed regardless (e.g. branding, a hosting environment, authorization, etc.)
The new process saved hundreds of hours across 4 projects in my time with the company and delighted customers.