Recent/Current Projects:

1010data

Director of User Experience, building a UX department from scratch at a 20-year-old company

1010data has been a leader in big data analytics since 2000. In 2019, I joined 1010 as their first Director of User Experience in order to design, implement, and build a department focused on human-centered research and design. By working cross-functionally, generating consensus, and implementing new rituals, practices, methods, and tools, I empowered my team to deliver best-in-class user experiences by leveraging data to inform our decisions.

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SoulCycle

Principal Researcher, Design Strategist, Research Coach/Educator

SoulCycle revolutionized the indoor cycling experience, and in 2014, reached out to Prolific Interactive to help imagine and actualize an iOS app to match and build upon that experience. I joined Prolific in 2018 and inherited the role of UX Researcher on this project, which gave me the opportunity to own research for the entire (Digital) Product team. On top of supporting several work streams, I supported product strategy, developed a research practice, and educated Soul's stakeholders, ultimately guiding their transition to hire their first in-house Researcher in 2019.

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Prolific Interactive

Head of User Research, transitioning a 9-year-old agency from hybrid UX Design to dedicated User Research

Prolific Interactive (now part of The We Company) was an industry leader in delivering award-winning mobile and web experiences. Prolific's work was always deeply user-centric, focusing on delivering the best possible experience for the end user. I joined Prolific to help the company fulfill a need they'd recognized to increase the quality and frequency of their research activities. By shifting design responsibilities fully to the Product Design team, we freed up UX Design to transition into dedicated User Researchers, which involved updating the agency's Service Offering, defining a new department structure and new career ladder, and retraining current team members.

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American Family Insurance

Corporate Innovation, Lead Designer, Agile Coach.

American Family Insurance is a Fortune 500 insurance company dedicated to innovation. As the first Product Owner on DreamKeep rewards, I coached Agile methodologies and delivered our project under budget, ahead of time, and with additional features. As Design Lead in Corporate Innovation, I oversaw 4 different projects, vetted potential partners, and assisted with due diligence.

Unfortunately, due to NDA, I'm not allowed to publicly share details about this experience. I'd be happy to talk about this more offline.

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SingleWire Software

UX research, enterprise dashboard re-design, mobile app design.

SingleWire's InformaCast is an emergency notification software platform trusted by federal agencies, major universities, and large companies. As part of their move to a web-based platform, SingleWire sought to improve product usability and launch new features. By leading the team through user-centered design processes and guiding user research, we were able to improve user satisfaction and better serve users with new products.

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Therma-Stor

User research, mobile app design, dashboard/reporting design.

Therma-Stor manufactures dehumifidiers, ventilation systems, and restoration equipment. I helped them modernize their products, launching several lines of internet-connected dehumidifiers. Through iterative design, user testing, and analytics, we were able to improve onboarding, reduce support calls, and adapt to new feature requests once products hit the market.

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Spectrum Brands

IoT ideation, UX research, design recommendations.

Spectrum Brands is the Fortune 1000 company behind iconic brands such as Rayovac, Black+Decker, and Russell Hobbs. MobileIgniter guided IoT ideation and user research on several product prototypes, with our main focus being innovative ways to make some of their existing products "smart". A series of research studies I designed, conducted, and presented helped Spectrum decide to halt development on one product line, saving upwards of $10M.

Unfortunately, due to NDA, I'm not allowed to publicly share details about this experience. I'd be happy to talk about this more offline.

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Candorem

Information Architecture, Wireframes, UX Research, Website Design.

Candorem is an award-winning strategic user-centered web & marketing design agency located between Madison and Milwaukee, Wisconsin. I provided additional UX Research and Design support to the company, including collaboration on the 2015 ADDY Award-winning Transform Milwaukee redesign.

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Nextt

UX research, analytics, mobile web development.

Nextt was a collaborate social planning tool targeting groups of 4-10 people making plans within the next 2 weeks. By shaping a user-centered design process and injecting per-sprint research, I increased onboarding completion, conversion rates, and helped guide product strategy.

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Zebradog

Interactive multimedia, UX research/design, Javascript/Drupal development.

Zebradog is an award-winning interactive multimedia design firm. We built solutions for Aurora Healthcare, Northwestern University, Saudi Aramco, UW-Madison, and others in various industries. As part of the Digital team, I helped revolutionize how ZebraDog moved products from ideation through implementation, making the process more agile, more research- and experience-driven, and optimizing graphic design by testing and iterating on wireframes before moving to high-fidelity design.

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Epic Systems

UI Design, UX Research, UI Liaison Initiative.

Epic Systems is the largest EHR provider in the United States, covering over 50% of patients. I was responsible for starting their UI Liaison initiative, increasing coverage and visiblity for the UI Design team, and assisting with usability research during their annual User Group Meeting.

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