SoulCycle revolutionized the indoor cycling experience, and in 2014, reached out to Prolific Interactive to help imagine and actualize an iOS app to match and build upon that experience. I joined Prolific in 2018 and inherited the role of UX Researcher on this project, which gave me the opportunity to own research for the entire (Digital) Product team. On top of supporting several work streams, I supported product strategy, developed a research practice, and educated Soul's stakeholders, ultimately guiding their transition to hire their first in-house Researcher in 2019.
American Family Insurance is a Fortune 500 insurance company dedicated to innovation. As the first Product Owner on DreamKeep rewards, I coached Agile methodologies and delivered our project under budget, ahead of time, and with additional features. As Design Lead in Corporate Innovation, I oversaw 4 different projects, vetted potential partners, and assisted with due diligence.
SingleWire's InformaCast is an emergency notification software platform trusted by federal agencies, major universities, and large companies. As part of their move to a web-based platform, SingleWire sought to improve product usability and launch new features. By leading the team through user-centered design processes and guiding user research, we were able to improve user satisfaction and better serve users with new products.Learn More
Therma-Stor manufactures dehumifidiers, ventilation systems, and restoration equipment. I helped them modernize their products, launching several lines of internet-connected dehumidifiers. Through iterative design, user testing, and analytics, we were able to improve onboarding, reduce support calls, and adapt to new feature requests once products hit the market.Learn More
Spectrum Brands is the Fortune 1000 company behind iconic brands such as Rayovac, Black+Decker, and Russell Hobbs. MobileIgniter guided IoT ideation and user research on several product prototypes, with our main focus being innovative ways to make some of their existing products "smart". A series of research studies I designed, conducted, and presented helped Spectrum decide to halt development on one product line, saving upwards of $10M.
Candorem is an award-winning strategic user-centered web & marketing design agency located between Madison and Milwaukee, Wisconsin. I provided additional UX Research and Design support to the company, including collaboration on the 2015 ADDY Award-winning Transform Milwaukee redesign.Learn More
Nextt was a collaborate social planning tool targeting groups of 4-10 people making plans within the next 2 weeks. By shaping a user-centered design process and injecting per-sprint research, I increased onboarding completion, conversion rates, and helped guide product strategy.Learn More
Zebradog is an award-winning interactive multimedia design firm. We built solutions for Aurora Healthcare, Northwestern University, Saudi Aramco, UW-Madison, and others in various industries. As part of the Digital team, I helped revolutionize how ZebraDog moved products from ideation through implementation, making the process more agile, more research- and experience-driven, and optimizing graphic design by testing and iterating on wireframes before moving to high-fidelity design.Learn More
Epic Systems is the largest EHR provider in the United States, covering over 50% of patients. I was responsible for starting their UI Liaison initiative, increasing coverage and visiblity for the UI Design team, and assisting with usability research during their annual User Group Meeting.Learn More