Hi, I'm Brad. How can I help you today?
Coaching & Mentorship
I take 1:1 coaching clients to help you unblock your career, discover new avenues of growth, and empower a path toward understanding yourself. All coaching clients are invited to a shared Slack space to share wins, ask questions, share resources, and support each other.
Hire Me
I've built and scaled multiple UX and Research functions. Keep an eye out for some interesting offerings coming from me soon, including AI libraries and group coaching/mastermind sessions.
- I don't have a traditional public portfolio, but can assemble one on request.
- You can find a generic resumé here (personalized resumes available upon request).
- Contact me
Read & Learn
I write about UX, Leadership, and ResearchOps. Check out my writing below, or learn more about my speaking engagements via coaching.
- Subscribe to my Substack.
- Browse the Blog Archives.
...Oh, and here's some other stuff you can check out!
Selected Writings
- From Repository to Reality: How AI Activates Insights
- AI for UXR Analysis & Synthesis: Taming the Messy Middle
- Deep Dive: AI Moderation & Data Collection
- Deep Dive: AI for UX Research Planning & Recruiting
- A Practical Guide to AI for UX Research in 2025
- Rethinking Webflow's Research Team Structure
- What's Happening to UX Research? Revisiting One Year Later
- Integrating Research Part II: Templates for Product, Marketing, Sales, & CS
- How to find opportunities to incorporate research into existing business processes
- How qualitative researchers can level up their quantitative research
- A UX researcher's guide to procurement in 14 steps
- Why it's time for research to move beyond UX
- IPO readiness for research: Preparing your practice to go public
- What's happening to UX research right now?
- The Evolution of Auth0's (Ops-first) Research Practice
- Increasing ResearchOps Impact Through Automation
- How did Auth0 scale research 8x in 1 year? 'We started with ops'
- Using Research to Untangle Our Documentation
- When to (and not to) build an Ops-first Research Practice
- How to build an Ops-first Research Practice
- Why we're building an Ops-First Research Practice
- or see older posts here.
Speaking Engagements
- Tools & Governance: The 8 Pillars, 8 Years Later
- Myths and Hot Takes: AI in Research
- Research is (Partially) Broken | UXRConf 2025
- Sneak Peeks for Research Week: Redefining the Research Role with Brad Orego | The Learners Podcast
- Building the UX Team of Tomorrow with Brad Orego | Awkward Silences #154
- Live NYC Panel: Building high-impact research practices with leaders from HelloFresh, Duolingo, & Webflow
- Research Beyond the UX Bubble
- Brad Orego on elevating the role of Research
- The path to (and through) research democratization at Auth0
- Research Ops First Panel
- Bringing Customer Research to More Internal Teams
- Ops First: UXR Conversations Season II Episode 12
- Episode 3: Brad Orego, Director on the board of the ResearchOps Community
- Why don't we practice design every day? (UX Coach Podcast)
Case Studies
AI @ Webflow
Exploring the intersection of Artificial Intelligence and UX Research, driving innovation in product development workflows.
View Case Study
Building an Ops-First Research Practice
Scaling research velocity, cross-functional leadership, and increasing the number of completed studies per quarter without compromising quality at Auth0.
View Case Study
Developing User Archetypes
Foundational generative research to define and map the user base, driving strategic product alignment at Auth0.
View Case StudyInterested? Let's chat 😉
Let's do some Research! 🔬
What's the hardest part of UX Research today?
Thanks for helping me research! 📊
How do you feel about AI in user research?
Thanks for helping me research! 📊